NetApp's Corporate Culture and HR Practices
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Case Details:
Case Code : HROB119
Case Length : 15 pages
Period : 1992-2009
Pub Date : 2009
Teaching Note :Not Available
Organization : NetApp Inc.
Industry : IT Hardware
Countries : USA
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
NetApp was founded in 1992 in California by Michael Malcolm, David Hitz, and James Lau, in order to deliver simpler solutions for enterprises that dealt in big volumes of data. It was then known as Network Appliance Inc., and was started with an initial fund of US$ 12.8 million financed by private and venture capital sources...
The HR Practices
NetApp's HR policies focused on the well-being of its employees. The policies aimed at developing a healthy and motivated workforce. According to Gwen McDonald (McDonald), Senior Vice President, HR, NetApp,
"We're really clear that our people are really our foundation to make our
success happen. It's communicated by our leaders both in terms of what we say
and do."...
Corporate Culture
NetApp's management believed that the customers wanting to do business with the company gauged its value proposition on the basis of its corporate culture.
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If the corporate culture was strong enough, the customers would be attracted to it and be inclined to continue business relations with the company. Stressing this fact, NetApp educated its employees about its unique work culture...
Excerpts Contd...>>
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